LEGO x Despicable Me: April Fools’ Big Tim on LEGO.com
In 2024, LEGO teamed up with Despicable Me for April Fools: a massive 102,213 brick LEGO-built Minion, Big Tim, launching as an official set. I was asked to create a product page on LEGO.com for this fake release – but we took it a step further. We built an entire website, expanding on the joke with even more absurd details about this ridiculously over-the-top build.
The size comparisons:
Draft:
The campaign went viral, sparking fantastic reactions across Instagram, YouTube, and Reddit.
Huge thanks to Gonzalo Torres, Lissa Blomley, Geggs Abbott, Olivia Burchea, Søren Buch, and more for being a part of the project and campaign.