LEGO Organic Social Media
For the past two years, I’ve been pushing the humor and tone of voice at The LEGO Group. Wanting content to be more authentic, edgy (but still within the LEGO brand), and fun (as in “Give whoever made this a raise”-fun).
All for the purpose of feeling native to platforms. Pls no more polished ads chopped up for social.
(Fave comments on assets I’ve made)
My role: Creative, Script, Art direction
My role: Creative, Design
My role: Creative, Script, Storyboard
My role: Creative, Storyboard, Art Direction, Post Production
My role: Idea, script, storyboard, art direction
(50k likes in 48h)
My role: Creative, Design
If LEGO Boxes Could Talk Concept
My role: Everything creative
Creative, script, edit
Creative, script, edit
Script, edit
Creative, script, edit
Big thanks to Geggs Abbott, Gonzalo Torres, Mark Daniel Leach, Lissa Milo Bouquet and Ashley Temple for being a part of these projects.
LEGO Social Media
I’ve created a series of lo-fi content for LEGO’s social media, using LEGO minifigures to make cute and fun narratives.
“If LEGO Boxes Could Talk”: